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|isbn= 978-0008228651
|website= http://www.robnewman.com/
|video=
|cover=Newman_Neuropolis
|aznuk=0008228655
}}
In ''Neuropolis'', the book and the Radio 4 series, Newman targets a sub-species of pop-neuroscience that he dubs bro-science – a pessimistic, denigrating take on the brain that is based more on macho posing than on research. He sets out to destroy it using proper science.
Really? Is Newman a scientist? No. He is a comedian. He defends his exercise by quoting Köhler, who praised ''trespassing as a scientific technique''. Thus Newman, the outsider trespassing on science, is reclaiming science for real people like me.

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