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For 15 years David worked in marketing departments of various corporations and international companies, in support of direct sales forces. For the next 5 years, he moved to the agency side of the fence and worked in sales promotion/direct marketing/ advertising; then set up his own ‘through-the-line’ consultancy in Oxford, which he ran for 13 years, before selling out to an American multi-national. As an agency head, he necessarily has in-depth experience of most business sectors, both FMCG and B2B.

His strong belief is that the principles of marketing and business management remain the same, no matter what the product or market sector (his business was called Marketing Principles, and his book, “The Unprincipled” documents its roller-coaster 15-year history), though obviously his experience of the service sector gives him a particular edge there.

He is a strong team player (a zillion years ago, he played rugby football for Saracens for 10 years, and believe he still holds their all-time points-scoring record.)

For more information, visit [http://www.hilltopconsultancy.co.uk www.hilltopconsultancy.co.uk] and/or [http://www.theunprincipled.com www.theunprincipled.com]