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{{newreview<!-- Smith -->[[image:Smith_Purpose.jpg|authorleft|link= Shaun Smith and Andy Milliganhttps://www.amazon.co.uk/gp/product/0749471913?ie=UTF8&tag=thebookbag-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0749471913]] |title= ==[[On Purpose: Delivering a Branded Customer Experience People Loveby Shaun Smith and Andy Milligan]]===|rating= [[image:3.55star.jpg|genrelink= Category:{{{rating}}} Star Reviews]] [[:Category:Business and Finance|Business and Finance]]|summary= This is a  There are some great quotes in this book about business things – branding, specifically. How and I'd like to communicate your purpose to customers through an identifiable marketing strategystart with a few. How to ensure your company portrays the image  ''Marketing is a tax you want pay for being unremarkable'' ''A cynic is a romantic with higher standards'' ''Luxury isn't a long car…it's free wifi and how to get your staff, movies on demand'' [[On Purpose: Delivering a Branded Customer Experience People Love by Shaun Smith and customers, to buy into it.Andy Milligan|Full Review]]|amazonuk=<amazonuk>0749471913</amazonukbr>}}