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|title=A Practical Guide to Research Methods

|author=Catherine Dawson

|buy=Maybe

|borrow=Yes

|pages=169

|publisher= How To Books Ltd

|date=August 2007

|isbn=978-1845282301

|sort=Practical Guide to Research Methods, A

}}

Magda Healey worked as a market and opinion researcher for eight years, designing, analysing and reporting quantitative and qualitative studies on subjects ranging from beer consumption to childcare services, advertising effectiveness to sexual behaviour, substance abuse to customer satisfaction, brand image to ethnic stereotypes. Magda has a BSc/MSc in psychology and co-authored several articles on trait attribution and moral judgements. She believes that research methodology is not only crucial for the integrity and validity of academic research but also for commercial and social applications as ''decisions are rarely better than the information they are based on''. She taught social psychology and IT skills to undergraduates and SPSS and questionnaire design to junior researchers in the research agency.

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