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For 15 years David worked in marketing departments of various corporations and international companies, in support of direct sales forces. For the next 5 years, he moved to the agency side of the fence and worked in sales promotion/direct marketing/ advertising; then set up his own ‘through-the-line’ consultancy in Oxford, which he ran for 13 years, before selling out to an American multi-national. As an agency head, he necessarily has in-depth experience of most business sectors, both FMCG and B2B.