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{{infoboxinfobox1
|title=What in God's Name
|author=Simon Rich
|publisher=Serpent's Tail
|date=August 2012
|amazonuk=<amazonuk>1846688485</amazonuk>
|amazonus=<amazonus>1846688485</amazonus>
|website=
|video=
|summary=Sharp and funny, light read that takes Heaven Inc as a dysfunctional corporation. Fans of Douglas Adams style humour will relish this.
|cover=1846688485
|aznuk=1846688485
|aznus=1846688485
}}
In ''What in God's Name'', Simon Rich imagines Heaven Inc as a corporate entity, with all the dysfunctional trappings of many a large company. At the head of the operation, as you might expect, is God, although he seems to have lost his interest in planet Earth and certainly in the operation of heaven. In fact, he'd rather be watching the religious channels on satellite television or opening a restaurant. Although he would like to see rock group ''Lynyrd'' ''Skynyrd'' re-form before he's done with the planet. In fact the only two who really care about what goes on down here are a workaholic angel named Craig who works in the Miracles Department and the recently promoted Eliza who has been labouring away, somewhat fruitlessly it seems, in the Prayers Department. When Eliza finds that her work on preparing prayers for God has been for nothing, her anger threatens the end of the world, unless Craig and Eliza can help a couple of hopeless humans find love with each other.