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Whether you are a new author just starting out in the world of self-promotion, or you are more experienced and have already written several titles, you may be looking into how you can promote your books thorough a blog. Many authors think that because blogging involves a completely different writing style to books, it is not relevant to them, or that they wouldn't know where to start. The truth is that promoting your books on a blog is not only a great tool, but is not as complicated as you may think. These tips will give you some ideas for how to best use a blog to get you and your books out there.

'''Write What Readers Want to Read'''

Put yourself if your readers' shoes – what would you want to read on your favorite author's blog? Although you don't want to make every single post about your books, your posts should be linked in some way. If you write historical fiction, for example, you can write history related posts. Other ideas for posts could include books FAQs, character interviews, lists of your favorite books or authors, or competitions.