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Book Reviews From The Bookbag (view source)
Revision as of 17:05, 13 December 2011
, 17:05, 13 December 2011no edit summary
'''Read [[Features|new features]].'''
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{{newreview
|author=Andrew Levy, Judy Bartkowiak
|title=Secrets of Success in Brand Licensing
|rating=3
|genre=Business and Finance
|summary=Brand licensing is a huge business, with the annual worth estimated at 150 billion USD. It's hard to avoid Hello Kitty, Thomas the Tank Engine, Peppa Pig or Dr Who. One sometimes wonders if it's even possible to buy non-character pyjamas for a six year old. It's not just kids' brands, either (though these dominate the lucrative licensing market). From socialites (Paris Hilton) to actors and pop stars (Hale Berry, Britney Spears), football clubs and individual footballers (Beckham, Pele), magazines (Playboy, National Geographic), TV series (Simpsons) and pure graphic design (Smiley, Hello Kitty), brand licensing and brand extensions surround us on a scale unprecedented in human history.
|amazonuk=<amazonuk>1908218959</amazonuk>
}}
{{newreview
|author=Simon Lelic