Open main menu

Changes

no edit summary
[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author=Jonathan Gabay
|title=Brand Psychology: Consumer Perceptions, Corporate Reputations
|rating=5
|genre=Business and Finance
|summary=Confession - I'm a bit of a brand geek. I do have some marketing work experience but that isn't the reason why I'm a bit of a brand geek. I think the attraction for me is that brands have, or in some cases, are, stories. I have always been fascinated by how and why people can relate to those stories, in the same way that I am fascinated by how anyone relates to any story! If you have any interest in the business of brands, this is a fascinating read and it delivers on far more fronts than just the business one.
|amazonuk=<amazonuk>0749471735</amazonuk>
}}
{{newreview
|author=Jacky Fitt
|summary=At about the turn of the century most people on the street where I live had a morning paper delivered and a good number also got an evening paper. The queue at the newsagent in the village would be out of the door each morning as people picked up a paper on their way to work. I can't remember when I last saw a newspaper boy (or girl) on their rounds and we only buy the weekend papers as an indulgence with a more leisurely breakfast. Times have changed - and there's no sign that the situation is likely to settle in the near future.
|amazonuk=<amazonuk>0749466510</amazonuk>
}}
{{newreview
|author=Dee Blick
|title=The 15 Essential Marketing Masterclasses for Your Small Business
|rating=5
|genre=Business and Finance
|summary=A problem which will be common to most small businesses is finding the time to market yourself. You're small - you spend your time working to earn the money - that is (after all) why you're in business. You don't have the time to add on something which begins to seem like a whole new business in itself and you're probably not making the money which would allow you to employ someone to do it for you. Besides - ''where'' do you start? What's going to be worth your time and money? What should you avoid? How can you find out without wading through lots of theory and science and ''still'' be left wondering if this is the road you should be taking?
|amazonuk=<amazonuk>0857084402</amazonuk>
}}