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{{newreview<!-- Rogers -->[[image:Rogers_Campaigns.jpg|authorleft|link= Danny Rogershttps://www.amazon.co.uk/gp/product/0749475099?ie=UTF8&tag=thebookbag-21&linkCode=as2&camp=1634&creative=6738&creativeASIN=0749475099]] |title===[[Campaigns that Shook the World: The Evolution of Public Relationsby Danny Rogers]]=== [[image:5star.jpg|link=Category:{{{rating= 5}}} Star Reviews]] [[:Category:Business and Finance|genre= Business and Finance ]] |summary= I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.[[Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers|Full Review]]|amazonuk=<amazonuk>0749475099</amazonukbr>}}