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''Thinking Allowed''? ''Hmm'', I thought, ''what has that got to do with building a thriving optical lens business?'' But within a few pages of starting to read, I was convinced that it was perfect. You see, this isn't a book which you read, rather like a Delia Smith book, to give you a precise recipe for how you must proceed to achieve a perfect result. No two businesses are alike, any more than any two owners are alike and Julian Wiles allows you to approach ''your'' business from all angles: there are even ways you can get his personal advice. This is no ordinary 'how to' book. There are no chapter numbers (you pick from the menu) and it's not even necessary to read the book in any particular order.