Come back in a year and ask me whether it actually helped.
For other insights into how our non-conscious brain works the Bookbag recommends: [[The Impulse Factor: Why Some Of Us Play It Safe and Others Risk It All by Nick Tasler]] and [[Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer]]. You might take something away from [[Change One Thing by Sue Hadfield]], but please read it ''critically'' as there are problems with the use of statistics. We were quietly impressed by [[The small BIG: small changes that spark big influence by Steve J Martin, Noah J Goldstein and Robert B Cialdini]]. You might find [[The Best Book Ideas for Budding Entrepreneurs|this]] of interest.
And do check out the video link, some additional insights in there.