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Zero History by William Gibson (view source)
Revision as of 17:33, 30 August 2010
, 17:33, 30 August 2010no edit summary
It's almost obligatory when writing anything about William Gibson to recall that in an earlier short story, he invented the term 'cyberspace'. Gibson remains at the cutting edge of what is 'cool'. Like most of his books, Zero History is a thriller, but at its core are issues surrounding technology, how we interact with it, branding and marketing. It would be easy to criticise much of his content as being too shallow and concerned with 'nothing' - but then that's part of his point.
Gibson also has a history of writing in trilogies - and this is indeed the third of his books to deal with the mysterious Blue Ant ad agency run by the gloriously named Hubertus Bigend. But equally, it stands perfectly on its own and no prior familiarity is required with the other two books ([[Pattern Recognition by William Gibson|Pattern Recognition]] and [[Spook County Country by William Gibson|Spook CountyCountry]]).
Although set firmly in the present, Gibson writes about cutting edge issues that give his books an almost science fiction feel, and if you are a fan of some of the lighter sci fi genre, then you will find much to enjoy here. There are plenty of gadgets and no small amount of humour.