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Newest Business and Finance Reviews (view source)
Revision as of 12:58, 17 February 2011
, 12:58, 17 February 2011no edit summary
[[Category:New Reviews|Business and Finance]]
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{{newreview
|author=John Kay
|title=Obliquity: Why Our Goals are Best Achieved Indirectly
|rating=4
|genre=Business and Finance
|summary=Sometimes the shortest route to a destination isn't the quickest way to get there. Take crossing central America for example. Instinctively, you think that the best way to navigate your way from the Atlantic Ocean to the Pacific is to travel directly from east to west. It may seem counter intuitive but the designers of the Panama Canal realised that the easiest way to make the journey was in fact to use a thin strip of land and then go in seemingly the wrong direction from west to east. Architects and cartographers found that the obvious route wasn't the best way to solve the problem put in front of them. An indirect or oblique approach would prove to be far more successful. That in a nutshell is noted economist John Kay's concept of obliquity.
|amazonuk=<amazonuk>1846682894</amazonuk>
}}
{{newreview