|title=How Pleasure Works: The New Science of Why We Like What We Like
|sort=How Pleasure Works: The New Science of Why We Like What We Like
|author=Paul Bloom
|reviewer=Zoe PageMorris
|genre=Popular Science
|summary=What we like and why we like it is the theme of this entertaining and enjoyable book that you don't need a degree in Psychology to understand.
For more on the topic of all things pleasurable, The Bookbag also recommends Paul Martin's temptingly titled tome [[Sex, Drugs and Chocolate: The Science of Pleasure by Paul Martin|Sex, Drugs and Chocolate: The Science of Pleasure]].