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Book Reviews From The Bookbag (view source)
Revision as of 13:14, 10 September 2012
, 13:14, 10 September 2012no edit summary
'''Read [[Features|new features]].'''
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{{newreview
|author=David Croydon
|title=The Unprincipled: The Unvarnished Truth About Running a Marketing Agency - from Start-up to Sell-out
|rating=4
|genre=Business and Finance
|summary=In 1985 David Croydon and a couple of his colleagues were in employment but they were spending some of the working hours setting up their own company which would be in competition with their current employers. All's fair in love and the world of sales promotion and Marketing Principles was born the following year. The title of the book is taken from the in-house newsletter published twice a year by their creative department to debunk anyone who worked for the agency and judging by what David Croydon has to say they must have had a lot of material to choose from. If I had to pick one word to describe this book it's ''scurrilous'', so if the title of the book suggests that the content might be rather dry, then think again.
|amazonuk=<amazonuk>0953685063</amazonuk>
}}
{{newreview
|author=Michael Cobley