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[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author= Shaun Smith and Andy Milligan
|title= On Purpose: Delivering a Branded Customer Experience People Love
|rating= 3.5
|genre= Business and Finance
|summary= This is a book about business things – branding, specifically. How to communicate your purpose to customers through an identifiable marketing strategy. How to ensure your company portrays the image you want and how to get your staff, and customers, to buy into it.
|amazonuk=<amazonuk>0749471913</amazonuk>
}}
{{newreview
|author= Kate Tojeiro
|summary=When I think back to my days as an employee the memory of the meetings makes me shudder. They were usually badly prepared and managed with little aim other than to tick a box so that someone could prove to ''his'' manager that he held meetings. The waste of time was on a monumental scale and I doubt that I'm alone in thinking this. Include other meetings which you have on personal matters and you'll probably agree that it's rare to emerge feeling that you've achieved what you wanted to achieve - or that you haven't been manipulated. Alan H Palmer has a plan for making meetings shorter and getting better results, but most importantly (for me) he wants you to be able to do it all openly, with no tricks, no gimmicks and complete honesty.
|amazonuk=<amazonuk>0857084976</amazonuk>
}}
{{newreview
|title=The Curve: From Freeloaders into Superfans: The Future of Business
|author=Nicholas Lovell
|rating=4.5
|genre=business and Finance
|summary=Back in the 20th century, companies tried to sell the same products to everyone for the same price, and needed to shift massive amounts of them if they wanted to make a lot of money. Today, there is the potential to get just as much money from customers by selling expensive items or services to a small number of big spenders. Of course, the trick is getting enough of these big spenders to discover what you're marketing in the first place - and one of the best ways to do that is by giving something away for free. But how do they then turn these freeloaders into superfans? Author and consultant Nicholas Lovell gives us an overview of the changing world, and advice on how to take advantage of it, in this fascinating book.
|amazonuk=<amazonuk>0670923834</amazonuk>
}}