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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
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{{
infobox
infobox1
|title= Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
|author= Adam Morgan
|date= March 2009
|isbn=978-0470238271
|
amazonuk
cover
=
<amazonuk>
0470238275
</amazonuk>
|
amazonus
aznuk=0470238275
|aznus
=
<amazonus>
0470238275
</amazonus>
}}
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