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'''[http://bookawards.smallbiztrends.com/news/announcing-the-2015-small-business-book-awards-community-choice-winners/ Winner of Marketing Category, 2015 Small Business Book Awards]'''
As a small business owner I know it's difficult - sometimes it feels impossible - to get your message out to your potential customers in a manner which is going to reward the effort which you put into it. Besides, how do you know who your potential customers are? How do you know how they would like to be approached? In fact, how are you going to get inside their head - and stay there? Jacky Fitt has written a comprehensive guide which takes you through what's needed and allows you to develop your own action plan for your business.