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It starts very simply with instructions on how children can use their craft skills to make greetings cards, jewellery, decorated t-shirts, candles and biscuits. The instructions are all clear, with warnings about when a child should ask for adult assistance or be careful about the mess and if this is a genuine business venture then the explanations of how to price the end product and market it are simple and useful. Even if it didn't turn into a business then you wouldn't be embarrassed by what's made.
Now that the budding entrepreneur has a few pounds in his pocket it's time to move on to bigger things with chapters on collecting (for resale), businesses that a young person could start, services which could be offered and even ways to save money or be ecologically smart. It's all interesting, written in such a way that you're drawn in and get that ''can do'' feeling. Warnings are inserted where appropriate (for instance where modelling is discussed) but the mood of the book is overall very positive.
You're wondering where the first million comes in, aren't you? Well, this comes from the glamour jobs which could feed the bank account. David Beckham is reportedly worth £125m and there's quite a bit of detail about other jobs which bring in seven-figure sums. I'll confess to not being ''entirely'' happy about this as I've always felt that children should be encouraged to work in a job which makes them happy rather than feeling that vast sums of money are essential for happiness.