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The book in itself almost feels like a luxury item, with glossy pages and numerous clear colour photos. It is like a treat to read it, and the 'oh really, so ''that's'' how/why they do that' moments are worth the time investment alone. Even though I'm not a big buyer of top end fashion, I was intrigued by this book and could relate to what they were saying. I may have shopped in all the fashion hotspots in the last few years - New York, Paris, Milan - but my purchases were woefully few and far between, and in my wardrobe, my Next suit is one of the 'posh' items. And do you know what? That doesn't matter in the slightest. The book is interesting in a way that means you don't have to know all that much about the subject to be captivated, much as I can read a book about Starbucks without ever having sampled one of their coffees. If you know what they're talking about, then so much the better, but if it's a new topic for you, or one with which you are only vaguely familiar, there's still a lot you can learn and enjoy in this book, and an inability to recognise the difference between a Birkin and a Paddington is not a barrier to this.
If you're a fashion junkie but don't have the drive to read a thick business text, you might enjoy [[''Fashion Babylon]] '' which is an inside look at how individual pieces get developed and why there often seems to be a sense of déjà vu about new creations on the catwalk.
Alternatively if you do like the business voice, how about [[The Rise and Fall of Marks & Spencer: ..and How It Rose Again]].

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