[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author=Andrew Mackay
|summary=It used to be estate agents we reviled the most, but they've now achieved relative respectability. MPs briefly took the top spot, but for many years now the list has been topped by bankers following the 2008 financial crisis, when huge taxpayer-funded financial bailouts were required to keep the world's financial system afloat. Most people will think that we've heard the worst of what has been going on, but Stephen Platt believes that excessive risk taking and mis-selling might well be just a minor part of what is ''still'' happening in the industry and that government attempts to counter the problems are misguided and unlikely to be effective.
|amazonuk=<amazonuk>113733729X</amazonuk>
}}
{{newreview
|author=Jonathan Gabay
|title=Brand Psychology: Consumer Perceptions, Corporate Reputations
|rating=5
|genre=Business and Finance
|summary=Confession - I'm a bit of a brand geek. I do have some marketing work experience but that isn't the reason why I'm a bit of a brand geek. I think the attraction for me is that brands have, or in some cases, are, stories. I have always been fascinated by how and why people can relate to those stories, in the same way that I am fascinated by how anyone relates to any story! If you have any interest in the business of brands, this is a fascinating read and it delivers on far more fronts than just the business one.
|amazonuk=<amazonuk>0749471735</amazonuk>
}}
{{newreview
|author=Jacky Fitt
|title=How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting
|rating=4
|genre=Business and Finance
|summary=As a small business owner I know it's difficult - sometimes it feels impossible - to get your message out to your potential customers in a manner which is going to reward the effort which you put into it. Besides, how do you know who your potential customers are? How do you know how they would like to be approached? In fact, how are you going to get inside their head - and stay there? Jacky Fitt has written a comprehensive guide which takes you through what's needed and allows you to develop your own action plan for your business.
|amazonuk=<amazonuk>B00MXXQ5GU</amazonuk>
}}
{{newreview
|author=Gareth Murphy
|title=Cowboys and Indies: The Epic History of the Record Industry
|rating=5
|genre=Entertainment
|summary=It’s not difficult to find a history of popular or recorded music, written around the musical names who made it happen. ''Cowboys and Indies'' takes a different approach. While there is plenty in these pages about several of the most important stars, there is just as much again if not sometimes more about the movers and shakers, the inventors, managers, impresarios, and record label founders without whom there would not have been a record industry.
|amazonuk=<amazonuk>1781254524</amazonuk>
}}
{{newreview
|author=Ann Handley
|title=Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
|rating=4
|genre=Business and Finance
|summary=Ann Handley has compiled a one stop resource for writers of any kind of marketing and promotional material. Assuming you have command of basic vocabulary and know how to write a simple sentence, Handley takes you through everything you could ever need to know for a huge variety of platforms, purposes and problems, in order to better represent your business on the internet.
|amazonuk=<amazonuk>B00PJOTG4I</amazonuk>
}}
{{newreview
|title=Why You? 101 Interview Questions You'll Never Fear Again
|author=James Reed
|rating=5
|genre=Business and Finance
|summary=No-one likes doing job interviews. This includes most recruiting managers, but for candidates it is one of life's most stressful situations. No matter whether it's the next step in our carefully planned career or ''just a job'', no matter whether it's our first job or our fifteenth, that 45 minutes to an hour of conversation has the potential to fundamentally affect our happiness for the foreseeable future.
|amazonuk=<amazonuk>0241970210</amazonuk>
}}
{{newreview
|title=Encyclopedia Paranoiaca
|author=Henry Beard and Christopher Cerf
|rating=4
|genre=Popular Science
|summary=We're screwed. Wherever we look, whatever we think of doing, there is a reason why we shouldn't be doing it, and people to back that reason up with scientific data. Take any aspect of your daily life – what you eat, how you work, how you rest even, what you touch – all have problems that could provoke a serious illness or worse. And outside that daily sphere there are economic disasters, nuclear meltdowns, errant AI scientists and passing comets that could turn our world upside down at the blink of an eye. Perhaps then you better read this book first – for it may well turn out to be your last…
|amazonuk=<amazonuk>0715649213</amazonuk>
}}
{{newreview
|title=The Price of Fish A New Approach to Wicked Economics and Better Decisions
|author=Michael Mainelli and Ian Harris
|rating=3.5
|genre=Business and Finance
|summary=Don't be put off by the title. The Price of Fish isn't just a treatise on how the local fishmonger chooses to mark up his prize catch.
|amazonuk=<amazonuk>1857886224</amazonuk>
}}
