Fred has won the contest for best bear in the wood for three years in a row. He's the best at everything from catching fish, doing the hula-hoop and scaring humans, to the all-important growling competition. But everything changes when another bear arrives and decides to enter the contest. Fred's no longer the best bear in town and, to make matters worse, he's lost his 'Grrrrr'. Fred's going to need help to find his 'Grrrr' in time for the start of the competition. But will the other animals want to help him look given he's been too busy training to make friends?