Clear doesn't claim to have any astoundingly new insights to habits and how they work, he is simply distilling the existing knowledge into a practical and workable format. As he says (and many others have said before him) ''habit proceed through four stages in the same order: cue, craving, response and reward''. He then relates each of these stages to a ''law'' of behaviour change. In terms of creating & embedding good habits this looks like this:
· The 1st Law (Cue) – Make it obvious<br>· The 2nd Law (Craving) – Make it attractive<br>· The 3rd Law (Response) – Make it easy<br>
· The 4th Law (Reward) – Make it satisfying