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===[[Financial Accounting Essentials You Always Wanted To Know: 4th Edition by Kalpesh Ashar]]===
[[image:4star.jpg|link=Category:{{{rating}}} Star Reviews]] [[:Category:Business and Finance|Business and Finance]]
''Financial Accounting Essentials You Always Wanted to Know ''gives people without an accounting background who have risen in a company the knowledge to understand the accounts which show how the company is doing. The book begins by looking at why financial accounting systems are necessary, then moves on to give an excellent overview of the types of accounting systems which will be encountered and the terms used. We then look in detail at the balance sheet, the income statement and the statement of cash flows. If you understand these three sections on a set of accounts they will tell you a story. You will understand the company (or indeed any other business) but if you don't understand what's there you will be missing vital clues as to whether or not the company is thriving. [[Financial Accounting Essentials You Always Wanted To Know: 4th Edition by Kalpesh Ashar|Full Review]]
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I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint. [[Campaigns that Shook the World: The Evolution of Public Relations by Danny Rogers|Full Review]]
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