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Born in South Wales to English parents, he moved to St Albans soon after starting grammar school. It was sport that was the focus of his life rather than academic work and he even preferred to spend Saturday morning in detention for ''not'' playing rugby than miss his football game on a Saturday afternoon. He was determined to earn some money when he left school and is still grateful for his father's advice that he should become an accountant. He found getting through the professional exams a struggle, but did so through sheer will power. The training eventually took him into the motor industry where he was to find his true home.
If's Dai's stories of life jut after the Second World War make a good social history of England and Wales at the time then his time in business makes an inspirational business read. He has a real talent for working out what it is that the customer ''really'' wants and delivering it – or finding out what the customer isn't happy about and putting it right. It's simple and good business practice but worrying that so many people in business till don't really want to know what's happened once the sale has gone through. I've read the chapter on Dai's life in business twice now and they're the ones that I'm likely to go back to again.
Dai's subtitled his book ''A Life of Sport and the Sport of Life'' and sport in one form or another is the thread that runs through the book. Some of the stories he tells are truly hilarious. Names have been changed in some instances to protect the not-so-innocent, but they're the sort of stories which fuel life in any sporting club. I loved the story of the judge telling the down-and-out that he must never touch alcohol again – not even a small sherry before dinner.
