[[Category:New Reviews|Business and Finance]]
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{{newreview
|author=Jakob Lovstad
|title=Going Mental: Reaching Your Goals in Business and Sports - Full Contact NLP Coaching from a Full Contact Fighter
|rating=4
|genre=Sport
|summary=Some books seem determined to put you off. Unless it's literary fiction 'Going Mental' suggests something that I've gone to great lengths to avoid. The man on the cover is bald, bloodied and apparently screaming. I've been avoiding men like that too. '…not for the soft and sensitive!' it says and whilst I wouldn't describe myself as either I do wonder whether allowing Jakob Lovstad to mess with my head is the wisest thing I've ever done. When I realise that he's a cage fighter I'm ready to run. What has that got to do with my business? Because that's what this book is about – reaching your goals in business and sports.
|amazonuk=<amazonuk>1907685588</amazonuk>
}}
{{newreview
|author=John Kay
|summary=As subtitles go, ''Sex, Money, Betrayal...'' is the sort you'd generally associate with works by Danielle Steel or Jackie Collins. But, with a website? And a supremely geeky (in its beginnings) website like Facebook? Surely not. And, yet, that's exactly the claim you find on the cover of this book, a work of faction that claims to tell the inside story of the founding of Facebook.
|amazonuk=<amazonuk>0434019550</amazonuk>
}}
{{newreview
|author=Tracey Whitmore
|title=How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for the UK Job Seeker
|rating=1.5
|genre=Business and Finance
|summary=Back home in the UK after a stint abroad, and job hunting for the first time in years, this book is a rather timely addition to my shelves. Having spent the last year and a bit teaching English, I also like to think I know a little about grammar and general language use. Unfortunately, the same cannot be said for the author of this book, and while it's all very well advising readers that ''first impressions really do count'', this carries less weight than it should when you notice the dubious grammar in the first line of the introduction, and in virtually every chapter which follows.
|amazonuk=<amazonuk>1845283651</amazonuk>
}}
{{newreview
|author=Jane Vass
|title=Daily Mail Tax Guide 2009/2010
|rating=5
|genre=Business and Finance
|summary=It's well over a decade since I worked for what was then the Inland Revenue and is now Her Majesty's Revenue and Customs, but there's one thing for certain – I am no fonder of filling in a Tax Return now than I was then. It's a tedious job and it's very easy to make a mistake (either in your favour or the Government's) which can cause problems. If you opt to take professional advice it can be expensive and doesn't come with any guarantees. At the other end of the scale, the Revenue will do their best to help for free – but they're not there to ''plan'' for you, and this can mean that valuable opportunities are missed. All is not lost though – Jane Vass has a reliable history of producing Tax Return Guides and this year's is no disappointment.
|amazonuk=<amazonuk>1846682274</amazonuk>
}}
{{newreview
|author=Janet Tavakoli
|title=Dear Mr.Buffett: What an Investor Learns 1,269 Miles from Wall Street
|rating=4
|genre=Business and Finance
|summary=My mind was drawn while reading this book towards the ongoing parliamentary expenses scandal. Of course claiming £80 for a trouser press isn't in the same league as some of the shenanigans which went on in the banking and financial sector but they do have at least one thing in common, one thing that is stressed by Warren Buffett to the managers of his successful businesses. It can be paraphrased as, when making a decision don't just consider whether it's legal or not, think about how it would look plastered on the front page of your local paper. That advice would have served MPs as well as some of the more dubious characters in the financial sector very well.
|amazonuk=<amazonuk>047040678X</amazonuk>
}}
{{newreview
|author=Judy Heminsley
|title=Work From Home
|rating=4
|genre=Business and Finance
|summary=Judy Heminsley has worked from home both as en employee and running her own businesses. She is now a professional advisor to homeworkers and ''Work From Home'' distils her experience into a practical guide for all who are considering work from home.
|amazonuk=<amazonuk>184528335X</amazonuk>
}}
{{newreview
|author=Lynda Gratton
|title=Glow: How You Can Radiate Energy, Innovation and Success
|rating=4
|genre=Business and Finance
|summary=Have you ever read a self-help book and found that simply reading the first chapter tells you all you need to know about any wisdom contained therein? Well, fortunately with ''Glow'' by Lynda Gratton – that's not the case. While its essential principles are neatly summarised in the first chapter, the remaining chapters, packed with pleasantly jargon-free examples, are well worth reading for anyone interested in improving their working life, forming empowering networks and thinking creatively.
|amazonuk=<amazonuk>0273723871</amazonuk>
}}
{{newreview
|author=Fiona Shoop
|title=How to Deal in Antiques
|rating=5
|genre=Business and Finance
|summary=There can be hardly anyone who hasn't at least considered making a few honest pennies by selling collectable goods of one kind or another. Making a full-time career out of it is a very different proposition, but from small acorns, large trees grow. Whether you just like the idea of dipping your toe in the water at the occasional car boot sale, or considering it as a serious business, you will find the answer to more or less everything you need to know in this newly revised fourth edition by a TV and antiques expert who has over 25 years of experience in the trade, as well as her own antiques business.
|amazonuk=<amazonuk>1845283007</amazonuk>
}}
{{newreview
|author=Adam Morgan
|title=Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
|rating=4.5
|genre=Business and Finance
|summary=Big brands are even bigger than we think: the power of Market Leaders gives them not only the security of the sheer volume of sales but also better returns on any marketing spend. In the current market, with the trust in brands waning and people less and less interested in advertising, smaller fish need to swim more energetically just to survive healthily. And yet many brands achieve rapid growth despite smaller size and resources.
|amazonuk=<amazonuk>0470238275</amazonuk>
}}
{{newreview
|author=Jonathan Salem Baskin
|title=Branding Only Works On Cattle
|rating=3.5
|genre=Business and Finance
|summary=''Branding Only Works on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice.
Baskin claims that modern branding campaigns are divorced from the realities of selling and that they confuse communicating ideas and (possibly) creating awareness of the brand name with achieving any real behaviour changes. Influencing what customers think is not enough as only behaviours lead to engagement and the ultimate behavioural goal of any marketing: selling stuff.
|amazonuk=<amazonuk>0470742577</amazonuk>
}}
{{newreview
|author=John Kay
|title=The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry
|rating=4.5
|genre=Politics and Society
|summary=Sometimes I wonder if authors set out to stop people reading their books, strange as this might seem. John Kay is an excellent example. He tells us that he expects his readers to be erudite and to be readers of popular science. They'll never knowingly have dealt with Goldman Sachs and will pay tax at the 40% rate. At the other end of the scale they'll not be bad credit risks and just to cut out anyone hoping for a quick buck, they'll not be tempted to make a living from Stock Market speculation. If you don't qualify on all points there's not even a hint of a pass mark which might allow you to sneak into the checkout queue.
|amazonuk=<amazonuk>0954809327</amazonuk>
}}
{{newreview
|author=Jane Vass
|title=Daily Mail Tax Guide 2008/2009
|rating=4.5
|genre=Home and Family
|summary=I doubt that there's anyone who genuinely looks forward to completing a Tax Return. Even as an ex-Inspector of Taxes I'll freely admit that the thought of it fills me with dread. It's tedious, but important that you don't get it wrong. So, what do you do? Professional assistance can be expensive and isn't necessarily entirely reliable. You can go along to your H M Revenue and Customs Enquiry Centre, but their function is to answer your queries rather than give advice about where you could minimise your tax bill. Going it alone is free, but you need to have comprehensive knowledge of taxation to be sure that you're paying the correct amount of tax. The ''Daily Mail Tax Guide 2008/2009'' will give most people all the information that they need to ensure that they're getting it right.
|amazonuk=<amazonuk>1846680891</amazonuk>
}}
