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Itchingham Lofte - cool name, cool guy, but he's Itch to you and me - is an element-hunter. Like many kids, he's a collector-magpie, but football stickers and manga-style cards aren't his thing. Itch is a science geek and he is trying to collect a sample of all 118 elements. Itch lives in Cornwall, where he has recently arrived from London, and his element-hunting doesn't carry much kudos at his school, where he spends most time dodging the bullies. At home, Itch has a tendency to formulate disastrous experiments and the latest explosion not only removed his eyebrows but also got his collection banished to the shed.