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Revision as of 08:34, 2 November 2013
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{{newreview
|title=The Curve: From Freeloaders into Superfans: The Future of Business
|author=Nicholas Lovell
|rating=4.5
|genre=business and Finance
|summary=Back in the 20th century, companies tried to sell the same products to everyone for the same price, and needed to shift massive amounts of them if they wanted to make a lot of money. Today, there is the potential to get just as much money from customers by selling expensive items or services to a small number of big spenders. Of course, the trick is getting enough of these big spenders to discover what you're marketing in the first place - and one of the best ways to do that is by giving something away for free. But how do they then turn these freeloaders into superfans? Author and consultant Nicholas Lovell gives us an overview of the changing world, and advice on how to take advantage of it, in this fascinating book.
|amazonuk=<amazonuk>0670923834</amazonuk>
}}
{{newreview
|summary=I'll start with a confession. I read a book recently, and got all the way through and still didn't realise I'd read the whole thing about eighteen months before. I mention it only to say that such a thing is impossible with The Iron Man. With the opening scene, of the behemoth on top of the cliff he is about to fall over, I was there. I was immediately transported to a much younger me, sat in the primary school library or classroom, getting the willies from the vivid description of the Iron Giant's hand helping put the whole robotic monster back together. I don't know of a better way to paraphrase the word 'classic' – but this book stayed with me for over thirty years, and it's just fine to revisit.
|amazonuk=<amazonuk>0571302246</amazonuk>
}}
