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{{newreview
|title=The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
|author=Uri Gneezy and John List
|rating=5
|genre=Politics and Society
|summary=Wow! This is a most surprising economics book.
Behavioral economists (if you’ll excuse the American spelling) investigate people’s buying behaviour and consuming patterns. I guess we know about that already because supermarkets here lull us into buying three for the price of two, to come back next week for £10 off a £100, or to garner extra points on a loyalty card (Oh why can’t they just go for a cheaper price at the point of sale? Why do profits have to be in double percentage point increases year on year?). A fair bit of manipulation to ensure that a company survives is already part and parcel of our lives. If you’d asked me before I read this book, I would have lined up that sort of consumer marketing psychology alongside banking as profiteering. However … these guys are different: they really do seem to care about the plight of the underprivileged, and they come from an academic setting, rather than a commercial one.
|amazonuk=<amazonuk>1847946747</amazonuk>
}}
{{newreview
|title=My Life In Agony
|summary=To the awkward 14 year-old Kelsey, a happy family and a comfortable suburban life are dull and numbing. A self-professed bookworm and fan of the literary greats, she craves meaning and purpose in an utterly normal teenage existence.
|amazonuk=<amazonuk>0715647539</amazonuk>
}}
