[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__
{{newreview
|author=Steve J Martin, Noah J Goldstein and Robert B Cialdini
|title=The small BIG: small changes that spark big influence
|rating=4
|genre=Business and Finance
|summary=It's a commonly-held belief that if you want to advance your business - bring in the extra money, get more customers and generally move up a step - then you're going to have to spend big money and bring in the experts. Martin, Goldstein and Cialdini tackle the problem from the other end: sometimes it's the smallest, least expensive and quick changes which can bring about the improvement that you need. In ''The small BIG'' they offer over fifty tips, hints, ideas which can make the difference. Sometimes they cost nothing, but bring in millions. Occasionally they require a small investment of your time, but it can be as little as five minutes.
|amazonuk=<amazonuk>1781252742</amazonuk>
}}
{{newreview
|author=William Poundstone