|title=Start It Up: Why Running Your Own Business is Easier Than You Think
|sort=Start It Up: Why Running Your Own Business is Easier Than You Think
|author=Luke Johnson
|reviewer=Sue Magee
|buy=Maybe
|borrow=Yes
|paperback=0670919411
|hardback=
|audiobook=
|ebook=B005HDK59Q
|pages=256
|publisher=Viking
Another tycoon has recently gone into print with his story: you might enjoy [[Onward: How Starbucks Fought For Its Life Without Losing Its Soul by Howard Schultz and Joanne Gordon]]. If you're looking for a guide to starting your own business in not such a ''big'' way then we can recommend [[Make it Happen: The Prince's Trust Guide to Starting Your Own Business by The Prince's Trust]].