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{{newreview
|author= Danny Rogers
|title= Campaigns that Shook the World
|rating= 5
|genre= Business and Finance
|summary= I dithered about how to begin this review. On one hand I thought I should probably start by saying that I have a work related interest in marketing and communications. On the other hand, Danny Rogers has written a book which appealed to me on several levels. Campaigns are about psychology and storytelling – which of course leads us into branding but also feature critical issues around concept delivery. In short, I was looking forward to reading this for many reasons – and it didn’t disappoint.
|amazonuk=<amazonuk>0749475099</amazonuk>
}}
{{newreview
|author=Chuck Palahniuk
|summary= Words of a Feather. The title alone suggests an engaging read about language, and the book certainly delivers. It pairs seemingly unrelated words, digs up their etymological roots and reveals their common ancestry. The English language, of course, provides rich pickings indeed for a book of this type and it is fascinating to see the hidden meaning behind common and not-so-common words. Some connections are fairly obvious once you read them. For example, the link between ''grotto'' and ''grotesque'' is easy to grasp: the word ''grotesque'' derives from unpleasant figures depicted in murals in Ancient Roman ''grottoes''. Other connections are just extraordinary, like the so-crazy-you-couldn't-make-it-up connection between ''furnace'' and ''fornicate''. These two words date back to Ancient Rome when prostitutes took over the city's abandoned baking domes. And some connections are more than a little tenuous, seemingly just a collection of words banded together, as is the case with the ''insult'' and ''salmon'' pairing. One of my personal favourites: the Italian word ''schiavo'' for ''slave'' was used to summon or dismiss a slave; this word became corrupted to ''ciao'', a word the more well-heeled among us use instead of ''goodbye''.
|amazonuk=<amazonuk>178418814X</amazonuk>
}}
