Difference between revisions of "Newest Business and Finance Reviews"

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[[Category:Business and Finance|*]]
 
[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]
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<!-- INSERT NEW REVIEWS BELOW HERE-->
|author=Fraser's Autographs
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{{Frontpage
|title=Collect Autographs: An Illustrated Guide to Collecting and Investing in Autographs
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|isbn=0241636604
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|title=The Trading Game: A Confession
 +
|author=Gary Stevenson
 
|rating=4.5
 
|rating=4.5
 +
|genre=Autobiography
 +
|summary=If you were to bring up an image of a city banker in your mind, you're unlikely to think of someone like Gary Stevenson.  A hoodie and jeans replaces the pin-stripe suit and his background is the East End, where he was familiar with violence, poverty and injustice.  There was no posh public school on his CV - but he had been to the London School of Economics.  Stevenson is bright - extremely bright - and he has a facility with numbers which most of us can only envy.  He also realised that most rich people expect poor people to be stupid.  It was his ability at what was, essentially, a card game which got him an internship with Citibank.  Eventually, this turned into permanent employment as a trader.
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{{Frontpage
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|author=Fiona Parashar
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|title=A Beautiful Way to Coach
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|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=There must be many of us who have at one time had an autograph book or something of the kind as children and asked friends, relations or even celebrities to 'do something', written to celebrities in the hope of obtaining a personally signed picture, or even waited patiently at a stage door after a play or concert eagerly clutching a theatre programme, record or CD sleeve and pen in hand.
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|summary= So what am I doing reading this book, using this book, and being audacious enough to review it?  Truth is I bought it out of curiosity.  I was at an on-line launch for the  book and Fiona’s description of her Vision Days appealed to me.  I wanted to see if there were things in there that I could use with someone I am currently helping / supporting / trying to mentor – without committing them to a full day, which I know would send them scurrying for their burrow.  I also wanted to see if I could give myself a Vision Day, to bring me away from their vision and back to my own.
|amazonuk=<amazonuk>0852597525</amazonuk>
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|isbn=103211603X
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=303091657X
|author=Emily Chan
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|title=Disaster in the Boardroom: Six Dysfunctions Everyone Should Understand
|title=Harvard Business School Confidential: Secrets of Success
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|author=Gerry Brown and Randall S Peterson
|rating=3.5
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|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=Harvard Business School has an almost unrivalled reputation for schooling some of the greatest business leaders (and George W Bush!). Former graduate, Emily Chan, who went on to work for leading management consultancy Boston Consulting Group and who is now a director in a family direct investment business in Hong Kong, promises to offer the secrets she learnt there. Does she succeed?
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|summary=Boards must act in the best interests of their stakeholders and ensure that they are well-managed and financially secure.  This might seem obvious but a series of disasters - some of which have resulted in death or the collapse of a major company - have left interested parties asking what the board was doing. Where were they?  Occasionally the boards were unaware of what was happening or they preferred to turn a blind eye, leaving watchers wondering which was worse - ignorance or criminality.  The 21st century has delivered some major company scandals but what has happened is nothing new: Gerry Brown and Randall S Peterson give us a very readable trip through such major debacles as railway mania, the South Sea Bubble and even tulip mania.  Over three centuries we seem to have learned very little.
|amazonuk=<amazonuk>0470822392</amazonuk>
 
 
}}
 
}}
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{{Frontpage
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|isbn=1529393930
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|title=Making a Living: How to Craft Your Business
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|author=Sophie Rochester
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|rating=5
 +
|genre=Crafts
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|summary=''Starting a creative business has never been easier.''
  
{{newreview
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''If not now, when?''
|author=Amy V Fetzer and Shari Aaron
 
|title=Climb the Green Ladder: Make Your Company and Career More Sustainable
 
|rating=4
 
|genre=Business and Finance
 
|summary=With the abject failure of the Denmark Climate Change Conference fresh in our minds, it is perhaps time to turn away from the politicians and look back toward what we can do.
 
  
The Conference may have finally got the likes of the USA, India and China to acknowledge that they have to join in if we are going to save the planet as a benevolent place for our species to live, but there is still too much posturing and not enough commitment. 
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I know that I'm not alone in having wondered whether or not I could turn my hobby into a business.  There's a lot of motivation to do so: I make more items than we can sensibly use and there are a lot of people who have been delighted to accept what I make as gifts.  Selling would offset the costs, which can be quite considerable and it could be fun to do, couldn't it?  But where to start?  What do I need to think about?  Well, the first thing anyone who is considering turning a crafting hobby into a business should do is to read ''Making a Living''.
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{{Frontpage
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|isbn=suppl_stafl
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|title=Supply Chain 20/20: A Clear View  on the Local Multiplier Effect for Book Lovers
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|author=Kim Staflund
 +
|rating=4.5
 +
|genre=Reference
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|summary=So, you've finished writing your book and you think the hard work is all done?  You're convinced that all you need to do now is get it published and the money will start rolling in?
  
Clearly our governments and 'leaders' are not going to do this for us; we have to do it for ourselves.
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Wrong and wrong again.  You presumably wrote the book because you wanted to - and you had a talent for delivering the written word.  You knew your subject back to front.  Now you're going to have to get to grips with the book supply chain, which even parts of the publishing industry believe to be wrong but it's too difficult to change and no one wants to be the first to try.  Then, when you ''finally'' have a copy of the book in your hands, you're going to have to work out how to sell it - because it ''is'' going to be down to you.
|amazonuk=<amazonuk>047074801X</amazonuk>
 
 
}}
 
}}
  
{{newreview
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{{Frontpage
|author=Avivah Wittenberg-Cox and Alison Maitland
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|isbn=0008350388
|title=Why Women Mean Business
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|title=We Need to Talk About Money
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|author=Otegha Uwagba
 
|rating=5
 
|rating=5
|genre=Business and Finance
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|genre=Politics and Society
|summary=Do you want to improve your business?  Make more profits? You probably need to look at the sector which makes 80% of purchasing decisions, is the majority of the talent and represents 59% of graduates.
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|summary=''To be a dark-skinned Black woman is to be seen as less desirable, less hireable, less intelligent and ultimately less valuable than my light-skinned counterparts...'' ''We Need to Talk About Money'' by Otegha Uwagba
 +
 
 +
''0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman.''  ''The Bookseller'' 29 June 2021
  
Women.
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Otegha Uwagba came to the UK from Kenya when she was five years old.  Her sisters were seven and nine.  It was her mother who came first, with her father joining them later.  The family was hard-working, principled and determined that their children would have the best education possible.  There was always a painful awareness of money although this did not translate into a shortage of anything: it was simply carefully harvested.  When Otegha was ten the family acquired a car.  For Otegha, education meant a scholarship to a private school in London and then a place at New College, Oxford.
|amazonuk=<amazonuk>0470749504</amazonuk>
 
 
}}
 
}}
  
{{newreview
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{{Frontpage
|author=The Economist
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|isbn=reed3
|title=The World of Business: From Valuable Brands and Games Directors Play to Bail-Outs and Bad Boys
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|title=Why You? 101 Interview Questions You'll Never Fear Again (3rd Edition)
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|author=James Reed
 
|rating=5
 
|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=For years I've been a great fan of The Economist's [[Pocket World in Figures 2010 by The Economist|Pocket World in Figures]] series with all the unbiased statistics which the average person could want.  I was just a little nervous when I opened ''The World of Business'' – just in case it was going to be a disappointment – but I needn't have worried.
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|summary=Six years on from the original edition, the book is being re-issued with a bonus chapter entitled ''The Future of Work'' which includes an additional 10 questions.  I've come to this some 6 years after reviewing the original book and my life has changed significantly in the meantime. I'm no longer working in middle-management having opted for a down-shift into reduced hours freelancing to enable me to focus on other (not necessarily paying) work.  I can therefore relate to the first point made in this chapter namely that independence and flexibility are core skills that employees need to have.
|amazonuk=<amazonuk>1846681588</amazonuk>
 
 
}}
 
}}
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{{Frontpage
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|isbn=3110706075
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|title=Making a Difference: Leadership, Change and Giving Back the Independent Director Way
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|author=Gerry Brown
 +
|rating=4
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|genre=Business and Finance
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|summary=''You're not there to run the organisation.  You are there to make sure that it is run properly.''
  
{{adsense2}}
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Gerry Brown is passionate about the benefits which Independent Directors can bring to a board - not just a corporate board, but the board of an NHS Trust, a university, a sports organisation or a charity.  He's particularly keen that there's increased diversity on these boards and feels that this would help to avoid some of the scandals (Oxfam, Kids Company - we're thinking about you) which have occurred in recent years.  For this to happen, boards need to have a wider field of people to choose from when they're looking for an ID.
{{newreview
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|author=Dr Richard Hale and Alan Chambers MBE
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{{Frontpage
|title=Keep Walking - Leadership Learning in Action - A thrilling story of a polar adventure with powerful lessons in leadership and personal development
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|isbn=3030513025
|rating=4.5
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|title=The Independent Director in Society: Our current crisis of governance and what to do
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|author=Gerry Brown, Andrew Kakabadse and Filipe Morais
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|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=One side of this book is completely alien to me. I have had no reason to believe in any of the action learning, self-actualisation etc, that people in business sometimes deem necessaryIf pressed, I'd guess that if people needed so much in-work training they might just be the wrong person for the job.  There's an anecdote here about a bright young thing fresh from business school, and faced with her first task at work, who panicked as ''she did not know which theory to apply''. The theory of common sense, I'd have suggested.
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|summary=Independent Director: ''a job for which no one is qualified'' (''Financial Times'')
|amazonuk=<amazonuk>1904312780</amazonuk>
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Independent Director: ''An independent director is a member of the board of directors who (1) do not have a material relationship with the company, (2) is not part of the company's executive team, and (3) is not involved with the day-to-day operations of the company(Corporate Finance Institute)
 +
 
 +
Gerry Brown, Andrew Kakabadse and Filipe Morais feel that the relationship between the executive members of boards and the independent directors (formerly known as non-executive directors), trustees or governors of organisations is frequently unbalanced. The function of the independent director is to have general oversight of the executive side of the board - to spot when and where things are going wrong - but all too often the relationship is too cosy, too antagonistic or the independent director lacks the knowledge and/or experience to understand what's happening or to know how to intervene. Covid-19 has highlighted the failings and weaknesses of leadership and governance and you might be tempted to think that these are extraordinary times and that all will be well once we get back to 'normal' but a pandemic was predicted and modelled in the past and there has been a general failure to prepare for what has happened - and is still happening.
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=0241453585
|author=Henry Mintzberg
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|title=Banking On It: How I Disrupted an Industry
|title=Managing
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|author=Anne Boden
 
|rating=5
 
|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=''Study after study has shown that managers work at an unrelenting pace''
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|summary=Anne Boden had an impressive track record in the financial services sector: she had thirty years experience at a senior level including Group Chief Operating Officer at Allied Irish Bank. AIB was in the throes of recovering from the 2008 financial crisis when she arrived and she was one of the first to realise that banks needed to do things differently.  AIB thought it was at the cutting edge when it proposed opening a branch which allowed customers to access their accounts via a terminal. Boden took things a step further, realising that customers could access their accounts from their homes: the old branch network, employing thousands of people, would soon become redundant.
   
 
How true, though it always makes me wonder why, as a result, there's such a market for bulky management and leadership and general business books like this one. How does anyone who needs or wants to read one ever find the time to do so? This title actually has an answer to this, by providing two books in one, and it is such a simple yet effective solution that I have to start there. You can read this book in one of two ways. Option one is to read every word, chapter by chapter, cover to cover. If you have the time I would recommend this approach because the book is very readable, not too repetitive, and quite thought-provoking.
 
|amazonuk=<amazonuk>0273709305</amazonuk>
 
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=3110641119
|author=Alistair Milne
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|title=The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping
|title=The Fall of the House of Credit
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|author=Jerry Angrave
|rating=3.5
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|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=It now seems to be established as fact that so-called 'toxic assets' – mostly sub-prime mortgage investments in the USA were the cause of the current banking crisis, but Professor Alistair Milne of Cass Business School argues otherwiseIt's his contention that many of these 'toxic assets' were (and still are) sound investments which will be repaid in full without any problems and even the defaults will not be a large proportion of the whole.  He argues that it was the initial loss of confidence in these investment vehicles which began a downward spiral and resulted in the collapse of several Banks.
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|summary=I had no idea what 'journey mapping' was until I read this playbook but any business that engages with their customers will benefit from reading the book and acting on the contentsYou're going to learn how to run a workshop to discover what it feels like to be one of your own customers.  At this point, please don't say 'oh (expletive deleted) not another workshop' because this is going to be fun and you're going to be surprised by what emerges.
|amazonuk=<amazonuk>0521762146</amazonuk>
 
 
}}
 
}}
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{{Frontpage
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|isbn=3110641291
 +
|title=The Radical Innovation Playbook: A Practical Guide for Harnessing New, Novel or Game-Changing Breakthroughs
 +
|author=Olga Kokshagina and Allen Alexander
 +
|rating=5
 +
|genre=Business and Finance
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|summary=So, why bother?  Every time you set out to do something new you end up with the same thing in a slightly different form and quite a bit of money spent.  Why not just leave it as it is?  After all, it's ''roughly'' working, isn't it?
  
{{newreview
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You might not have said it, but you've probably thought it.  You've also thought the small, incremental improvements which you have been able to make - the optimisation of your core business with cost efficiencies wherever possible, the extension of your existing products into new areas - haven't really delivered in terms of ''growth''.  It's been manageable and largely risk-free but you could easily be challenged by a competitor who takes a more radical approach.  You've merely kept the business ticking over and there's a nagging suspicion in the back of your mind that an organisation designed for the twentieth century might not survive in the twenty-first.  What you need is innovation - ''radical'' innovation.
|author=Ben Mezrich
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}}
|title=The Accidental Billionaires: Sex, Money, Betrayal and the Founding of Facebook
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{{Frontpage
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|isbn=1472962044
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|title=Creating Value Through Technology: Discover the Tech that Can Transform Your Business
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|author=Andrew Hampshire
 
|rating=4.5
 
|rating=4.5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=As subtitles go, ''Sex, Money, Betrayal...'' is the sort you'd generally associate with works by Danielle Steel or Jackie Collins. But, with a website? And a supremely geeky (in its beginnings) website like Facebook? Surely not. And, yet, that's exactly the claim you find on the cover of this book, a work of faction that claims to tell the inside story of the founding of Facebook.
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|summary=I was once told that 'technology' is anything that happens after you're eighteen, so there's been a lot of technology in my life.  I once worked for a manager who judged if an accountant was reputable by establishing whether or not they had a typewriter. Times  - thankfully - have moved on.  Nowadays the problem is that someone running a business doesn't have the time to keep up with constant innovation and they might also be scared because previous IT investments haven't delivered as expected.  It's also a fact that no one develops a business because they have the knowledge of the required technology, so they start off in conversations about technology feeling that they're at a disadvantage.  They need help, but they frequently don't know what help they need.
|amazonuk=<amazonuk>0434019550</amazonuk>
 
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=1526362759
|author=Tracey Whitmore
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|title=Dosh: How to Earn It, Save It, Spend It, Grow It, Give It
|title=How to Write an Impressive CV and Cover Letter: A Comprehensive Guide for the UK Job Seeker
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|author=Rashmi Sirdeshpande
|rating=1.5
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|rating=5
|genre=Business and Finance
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|genre=Children's Non-Fiction
|summary=Back home in the UK after a stint abroad, and job hunting for the first time in years, this book is a rather timely addition to my shelves. Having spent the last year and a bit teaching English, I also like to think I know a little about grammar and general language use. Unfortunately, the same cannot be said for the author of this book, and while it's all very well advising readers that ''first impressions really do count'', this carries less weight than it should when you notice the dubious grammar in the first line of the introduction, and in virtually every chapter which follows.
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|summary=What a relief!  A book about money, for children, with clear explanations of what it is, why it matters, how to acquire more of it (nope - robbing banks is out) and what you can do with it when you've managed to get hold of it.  Your reasons for wanting money don't matter: we all need it to some extent. You might want to go into business, be a clever shopper, a saver (you might even become an ''investor'') and there might be something you really, ''really'' want to buy. There's also the possibility of using to do good in the world.
|amazonuk=<amazonuk>1845283651</amazonuk>
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{{Frontpage
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|author= Linda Scott
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|title= The Double X Economy
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|rating=5
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|genre= Politics and Society
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|summary='' Women are economically disadvantaged in every country in the world''. It's a bold statement for an opening chapter, but it's far from hyperbole as the following pages explain. This book shines a light on what is happening in different places, and the impact on the local and world economy. What can be learnt from the great strides in gender-equalising legislation in the west? What can be done about the selling of young women into marriage, and what can chimpanzees and bonobos teach us about mothering?
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|isbn=0571353606
 
}}
 
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{{Frontpage
{{newreview
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|isbn=0349424926
|author=Jane Vass
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|title=Life's Work: 12 Proven Ways to Fast-Track Your Career
|title=Daily Mail Tax Guide 2009/2010
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|author=James Reed
 
|rating=5
 
|rating=5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=It's well over a decade since I worked for what was then the Inland Revenue and is now Her Majesty's Revenue and Customs, but there's one thing for certain – I am no fonder of filling in a Tax Return now than I was then.  It's a tedious job and it's very easy to make a mistake (either in your favour or the Government's) which can cause problems.  If you opt to take professional advice it can be expensive and doesn't come with any guarantees. At the other end of the scale, the Revenue will do their best to help for free – but they're not there to ''plan'' for you, and this can mean that valuable opportunities are missedAll is not lost though – Jane Vass has a reliable history of producing Tax Return Guides and this year's is no disappointment.
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|summary=Do you have a guaranteed and more-than-adequate income which will last the rest of your life?  Do you have no need to work, either for income or fulfilment?  If you even hesitate over either of those questions then you really ought to read ''Life's Work': 12 Proven Ways to Fast-Track Your Career''.  If you're not yet in work or considering that you might need to make some changes then this is the book you needJames Reed is the chairman and chief executive of REED, Britain's biggest and best-known name in the recruitment industry. Who better to give you the advice you need?
|amazonuk=<amazonuk>1846682274</amazonuk>
 
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|author=Anne Boden
|author=Janet Tavakoli 
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|title=The Money Revolution
|title=Dear Mr.Buffett: What an Investor Learns 1,269 Miles from Wall Street
 
 
|rating=4
 
|rating=4
|genre=Business and Finance  
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|genre= Business and Finance
|summary=My mind was drawn while reading this book towards the ongoing parliamentary expenses scandal. Of course claiming £80 for a trouser press isn't in the same league as some of the shenanigans which went on in the banking and financial sector but they do have at least one thing in common, one thing that is stressed by Warren Buffett to the managers of his successful businesses. It can be paraphrased as, when making a decision don't just consider whether it's legal or not, think about how it would look plastered on the front page of your local paper. That advice would have served MPs as well as some of the more dubious characters in the financial sector very well.
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|summary= Money is changing. It might not be in the ways you think. We’re not suddenly getting a 3p or £3 coin (and have you ever even found a country that offers anything different to the 1, 2, 5 model?) We’re getting a lot more digital with payments, which seems to suit most people apart from charity collectors and the homeless on the street, but although this book has the subtitle that includes the word ''digital'', it’s not really about this either. Instead, it's about the ''management'' of your finances, and how to take control.
|amazonuk=<amazonuk>047040678X</amazonuk>
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|isbn=1789660610
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=1949395324
|author=Judy Heminsley
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|title=Financial Accounting Essentials You Always Wanted To Know: 4th Edition
|title=Work From Home
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|author=Kalpesh Ashar
 
|rating=4
 
|rating=4
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=Judy Heminsley has worked from home both as en employee and running her own businesses. She is now a professional advisor to homeworkers and ''Work From Home'' distils her experience into a practical guide for all who are considering work from home.
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|summary=''Financial Accounting Essentials You Always Wanted to Know ''gives people without an accounting background who have risen in a company the knowledge to understand the accounts which show how the company is doing.  The book begins by looking at why financial accounting systems are necessary, then moves on to give an excellent overview of the types of accounting systems which will be encountered and the terms used.  We then look in detail at the balance sheet, the income statement and the statement of cash flows...
|amazonuk=<amazonuk>184528335X</amazonuk>
 
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=1946383627
|author=Lynda Gratton
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|title=Cost Accounting & Management Essentials You Always Wanted To Know
|title=Glow: How You Can Radiate Energy, Innovation and Success
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|author=Vibrant Publishers
|rating=4
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|rating=4.5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=Have you ever read a self-help book and found that simply reading the first chapter tells you all you need to know about any wisdom contained therein? Well, fortunately with ''Glow'' by Lynda Gratton – that's not the case. While its essential principles are neatly summarised in the first chapter, the remaining chapters, packed with pleasantly jargon-free examples, are well worth reading for anyone interested in improving their working life, forming empowering networks and thinking creatively.
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|summary=I'm capable of drawing up a profit and loss account (income statement in the USA) and a balance sheet and I do so for my own business and for another organisation.  The accounts give me ''broadly'' what I need: I know whether we're making a profit or a loss and I can look at the expenses and see what looks as though it could be trimmed back in future years. My problem was that the accounts didn't really give me any help in making decisions, which was why I turned to ''Cost Accounting and Management'', part of Vibrant Publishers' Self-Learning and Management series...
|amazonuk=<amazonuk>0273723871</amazonuk>
 
 
}}
 
}}
 
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{{Frontpage
{{newreview
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|isbn=1072549271
|author=Fiona Shoop
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|title=The Simple Act of Self-Publishing With Amazon: A Simple Step by Step Guide
|title=How to Deal in Antiques
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|author=Georgianne Landy-Kordis
|rating=5
 
|genre=Business and Finance
 
|summary=There can be hardly anyone who hasn't at least considered making a few honest pennies by selling collectable goods of one kind or another. Making a full-time career out of it is a very different proposition, but from small acorns, large trees grow. Whether you just like the idea of dipping your toe in the water at the occasional car boot sale, or considering it as a serious business, you will find the answer to more or less everything you need to know in this newly revised fourth edition by a TV and antiques expert who has over 25 years of experience in the trade, as well as her own antiques business.
 
|amazonuk=<amazonuk>1845283007</amazonuk>
 
}}
 
 
 
{{newreview
 
|author=Adam Morgan
 
|title=Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
 
 
|rating=4.5
 
|rating=4.5
 
|genre=Business and Finance
 
|genre=Business and Finance
|summary=Big brands are even bigger than we think: the power of Market Leaders gives them not only the security of the sheer volume of sales but also better returns on any marketing spend. In the current market, with the trust in brands waning and people less and less interested in advertising, smaller fish need to swim more energetically just to survive healthily. And yet many brands achieve rapid growth despite smaller size and resources.
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|summary=I frequently meet authors who are struggling to be published by the traditional houses, but when I suggest self-publishing they explain that they don't have the big bucks required to go down that road with Author Solutions or Matador or their likeI then ask if they've considered Kindle and the answer is, inevitably, that they wouldn't know where to startI can empathise with thatDespite having used a computer for about thirty years, running most of my life ''and'' a website online, I'm still nervous when it comes to starting something new.  I like someone to hold my hand as I go through it for the first timeThat was why I was very interested when ''The Simple Act of Self Publishing With Amazon'' came across my desk...
|amazonuk=<amazonuk>0470238275</amazonuk>
 
}}
 
 
 
{{newreview
 
|author=Jonathan Salem Baskin
 
|title=Branding Only Works On Cattle
 
|rating=3.5
 
|genre=Business and Finance
 
|summary=''Branding Only Works on Cattle '' starts big by ferociously rejecting the ''advertising-is-about-creating-brand-image'' view which apparently dominates current branding and marketing practice.
 
 
 
Baskin claims that modern branding campaigns are divorced from the realities of selling and that they confuse communicating ideas and (possibly) creating awareness of the brand name with achieving any real behaviour changes. Influencing what customers think is not enough as only behaviours lead to engagement and the ultimate behavioural goal of any marketing: selling stuff.
 
|amazonuk=<amazonuk>0470742577</amazonuk>
 
}}
 
 
 
{{newreview
 
|author=John Kay
 
|title=The Long and the Short of it: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry
 
|rating=4.5
 
|genre=Politics and Society
 
|summary=Sometimes I wonder if authors set out to stop people reading their books, strange as this might seemJohn Kay is an excellent example.  He tells us that he expects his readers to be erudite and to be readers of popular scienceThey'll never knowingly have dealt with Goldman Sachs and will pay tax at the 40% rateAt the other end of the scale they'll not be bad credit risks and just to cut out anyone hoping for a quick buck, they'll not be tempted to make a living from Stock Market speculationIf you don't qualify on all points there's not even a hint of a pass mark which might allow you to sneak into the checkout queue.
 
|amazonuk=<amazonuk>0954809327</amazonuk>
 
 
}}
 
}}
  
{{newreview
+
Move on to [[Newest Children's Non-Fiction Reviews]]
|author=Jane Vass
 
|title=Daily Mail Tax Guide 2008/2009
 
|rating=4.5
 
|genre=Home and Family
 
|summary=I doubt that there's anyone who genuinely looks forward to completing a Tax Return.  Even as an ex-Inspector of Taxes I'll freely admit that the thought of it fills me with dread.  It's tedious, but important that you don't get it wrong.  So, what do you do?  Professional assistance can be expensive and isn't necessarily entirely reliable.  You can go along to your H M Revenue and Customs Enquiry Centre, but their function is to answer your queries rather than give advice about where you could minimise your tax bill.  Going it alone is free, but you need to have comprehensive knowledge of taxation to be sure that you're paying the correct amount of tax.  The ''Daily Mail Tax Guide 2008/2009'' will give most people all the information that they need to ensure that they're getting it right.
 
|amazonuk=<amazonuk>1846680891</amazonuk>
 
}}
 

Latest revision as of 11:17, 27 March 2024


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Review of

The Trading Game: A Confession by Gary Stevenson

4.5star.jpg Autobiography

If you were to bring up an image of a city banker in your mind, you're unlikely to think of someone like Gary Stevenson. A hoodie and jeans replaces the pin-stripe suit and his background is the East End, where he was familiar with violence, poverty and injustice. There was no posh public school on his CV - but he had been to the London School of Economics. Stevenson is bright - extremely bright - and he has a facility with numbers which most of us can only envy. He also realised that most rich people expect poor people to be stupid. It was his ability at what was, essentially, a card game which got him an internship with Citibank. Eventually, this turned into permanent employment as a trader. Full Review

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Review of

A Beautiful Way to Coach by Fiona Parashar

5star.jpg Business and Finance

So what am I doing reading this book, using this book, and being audacious enough to review it? Truth is I bought it out of curiosity. I was at an on-line launch for the book and Fiona’s description of her Vision Days appealed to me. I wanted to see if there were things in there that I could use with someone I am currently helping / supporting / trying to mentor – without committing them to a full day, which I know would send them scurrying for their burrow. I also wanted to see if I could give myself a Vision Day, to bring me away from their vision and back to my own. Full Review

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Review of

Disaster in the Boardroom: Six Dysfunctions Everyone Should Understand by Gerry Brown and Randall S Peterson

5star.jpg Business and Finance

Boards must act in the best interests of their stakeholders and ensure that they are well-managed and financially secure. This might seem obvious but a series of disasters - some of which have resulted in death or the collapse of a major company - have left interested parties asking what the board was doing. Where were they? Occasionally the boards were unaware of what was happening or they preferred to turn a blind eye, leaving watchers wondering which was worse - ignorance or criminality. The 21st century has delivered some major company scandals but what has happened is nothing new: Gerry Brown and Randall S Peterson give us a very readable trip through such major debacles as railway mania, the South Sea Bubble and even tulip mania. Over three centuries we seem to have learned very little. Full Review

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Review of

Making a Living: How to Craft Your Business by Sophie Rochester

5star.jpg Crafts

Starting a creative business has never been easier.

If not now, when?

I know that I'm not alone in having wondered whether or not I could turn my hobby into a business. There's a lot of motivation to do so: I make more items than we can sensibly use and there are a lot of people who have been delighted to accept what I make as gifts. Selling would offset the costs, which can be quite considerable and it could be fun to do, couldn't it? But where to start? What do I need to think about? Well, the first thing anyone who is considering turning a crafting hobby into a business should do is to read Making a Living. Full Review

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Review of

Supply Chain 20/20: A Clear View on the Local Multiplier Effect for Book Lovers by Kim Staflund

4.5star.jpg Reference

So, you've finished writing your book and you think the hard work is all done? You're convinced that all you need to do now is get it published and the money will start rolling in?

Wrong and wrong again. You presumably wrote the book because you wanted to - and you had a talent for delivering the written word. You knew your subject back to front. Now you're going to have to get to grips with the book supply chain, which even parts of the publishing industry believe to be wrong but it's too difficult to change and no one wants to be the first to try. Then, when you finally have a copy of the book in your hands, you're going to have to work out how to sell it - because it is going to be down to you. Full Review

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Review of

We Need to Talk About Money by Otegha Uwagba

5star.jpg Politics and Society

To be a dark-skinned Black woman is to be seen as less desirable, less hireable, less intelligent and ultimately less valuable than my light-skinned counterparts... We Need to Talk About Money by Otegha Uwagba

0.7% of English Literature GCSE students in England study a book by a writer of colour while only 7% study a book by a woman. The Bookseller 29 June 2021

Otegha Uwagba came to the UK from Kenya when she was five years old. Her sisters were seven and nine. It was her mother who came first, with her father joining them later. The family was hard-working, principled and determined that their children would have the best education possible. There was always a painful awareness of money although this did not translate into a shortage of anything: it was simply carefully harvested. When Otegha was ten the family acquired a car. For Otegha, education meant a scholarship to a private school in London and then a place at New College, Oxford. Full Review

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Review of

Why You? 101 Interview Questions You'll Never Fear Again (3rd Edition) by James Reed

5star.jpg Business and Finance

Six years on from the original edition, the book is being re-issued with a bonus chapter entitled The Future of Work which includes an additional 10 questions. I've come to this some 6 years after reviewing the original book and my life has changed significantly in the meantime. I'm no longer working in middle-management having opted for a down-shift into reduced hours freelancing to enable me to focus on other (not necessarily paying) work. I can therefore relate to the first point made in this chapter namely that independence and flexibility are core skills that employees need to have. Full Review

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Review of

Making a Difference: Leadership, Change and Giving Back the Independent Director Way by Gerry Brown

4star.jpg Business and Finance

You're not there to run the organisation. You are there to make sure that it is run properly.

Gerry Brown is passionate about the benefits which Independent Directors can bring to a board - not just a corporate board, but the board of an NHS Trust, a university, a sports organisation or a charity. He's particularly keen that there's increased diversity on these boards and feels that this would help to avoid some of the scandals (Oxfam, Kids Company - we're thinking about you) which have occurred in recent years. For this to happen, boards need to have a wider field of people to choose from when they're looking for an ID. Full Review

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Review of

The Independent Director in Society: Our current crisis of governance and what to do by Gerry Brown, Andrew Kakabadse and Filipe Morais

5star.jpg Business and Finance

Independent Director: a job for which no one is qualified (Financial Times)

Independent Director: An independent director is a member of the board of directors who (1) do not have a material relationship with the company, (2) is not part of the company's executive team, and (3) is not involved with the day-to-day operations of the company. (Corporate Finance Institute)

Gerry Brown, Andrew Kakabadse and Filipe Morais feel that the relationship between the executive members of boards and the independent directors (formerly known as non-executive directors), trustees or governors of organisations is frequently unbalanced. The function of the independent director is to have general oversight of the executive side of the board - to spot when and where things are going wrong - but all too often the relationship is too cosy, too antagonistic or the independent director lacks the knowledge and/or experience to understand what's happening or to know how to intervene. Covid-19 has highlighted the failings and weaknesses of leadership and governance and you might be tempted to think that these are extraordinary times and that all will be well once we get back to 'normal' but a pandemic was predicted and modelled in the past and there has been a general failure to prepare for what has happened - and is still happening. Full Review

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Review of

Banking On It: How I Disrupted an Industry by Anne Boden

5star.jpg Business and Finance

Anne Boden had an impressive track record in the financial services sector: she had thirty years experience at a senior level including Group Chief Operating Officer at Allied Irish Bank. AIB was in the throes of recovering from the 2008 financial crisis when she arrived and she was one of the first to realise that banks needed to do things differently. AIB thought it was at the cutting edge when it proposed opening a branch which allowed customers to access their accounts via a terminal. Boden took things a step further, realising that customers could access their accounts from their homes: the old branch network, employing thousands of people, would soon become redundant. Full Review

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Review of

The Journey Mapping Playbook: A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping by Jerry Angrave

5star.jpg Business and Finance

I had no idea what 'journey mapping' was until I read this playbook but any business that engages with their customers will benefit from reading the book and acting on the contents. You're going to learn how to run a workshop to discover what it feels like to be one of your own customers. At this point, please don't say 'oh (expletive deleted) not another workshop' because this is going to be fun and you're going to be surprised by what emerges. Full Review

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Review of

The Radical Innovation Playbook: A Practical Guide for Harnessing New, Novel or Game-Changing Breakthroughs by Olga Kokshagina and Allen Alexander

5star.jpg Business and Finance

So, why bother? Every time you set out to do something new you end up with the same thing in a slightly different form and quite a bit of money spent. Why not just leave it as it is? After all, it's roughly working, isn't it?

You might not have said it, but you've probably thought it. You've also thought the small, incremental improvements which you have been able to make - the optimisation of your core business with cost efficiencies wherever possible, the extension of your existing products into new areas - haven't really delivered in terms of growth. It's been manageable and largely risk-free but you could easily be challenged by a competitor who takes a more radical approach. You've merely kept the business ticking over and there's a nagging suspicion in the back of your mind that an organisation designed for the twentieth century might not survive in the twenty-first. What you need is innovation - radical innovation. Full Review

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Review of

Creating Value Through Technology: Discover the Tech that Can Transform Your Business by Andrew Hampshire

4.5star.jpg Business and Finance

I was once told that 'technology' is anything that happens after you're eighteen, so there's been a lot of technology in my life. I once worked for a manager who judged if an accountant was reputable by establishing whether or not they had a typewriter. Times - thankfully - have moved on. Nowadays the problem is that someone running a business doesn't have the time to keep up with constant innovation and they might also be scared because previous IT investments haven't delivered as expected. It's also a fact that no one develops a business because they have the knowledge of the required technology, so they start off in conversations about technology feeling that they're at a disadvantage. They need help, but they frequently don't know what help they need. Full Review

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Review of

Dosh: How to Earn It, Save It, Spend It, Grow It, Give It by Rashmi Sirdeshpande

5star.jpg Children's Non-Fiction

What a relief! A book about money, for children, with clear explanations of what it is, why it matters, how to acquire more of it (nope - robbing banks is out) and what you can do with it when you've managed to get hold of it. Your reasons for wanting money don't matter: we all need it to some extent. You might want to go into business, be a clever shopper, a saver (you might even become an investor) and there might be something you really, really want to buy. There's also the possibility of using to do good in the world. Full Review

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Review of

The Double X Economy by Linda Scott

5star.jpg Politics and Society

Women are economically disadvantaged in every country in the world. It's a bold statement for an opening chapter, but it's far from hyperbole as the following pages explain. This book shines a light on what is happening in different places, and the impact on the local and world economy. What can be learnt from the great strides in gender-equalising legislation in the west? What can be done about the selling of young women into marriage, and what can chimpanzees and bonobos teach us about mothering? Full Review

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Review of

Life's Work: 12 Proven Ways to Fast-Track Your Career by James Reed

5star.jpg Business and Finance

Do you have a guaranteed and more-than-adequate income which will last the rest of your life? Do you have no need to work, either for income or fulfilment? If you even hesitate over either of those questions then you really ought to read Life's Work': 12 Proven Ways to Fast-Track Your Career. If you're not yet in work or considering that you might need to make some changes then this is the book you need. James Reed is the chairman and chief executive of REED, Britain's biggest and best-known name in the recruitment industry. Who better to give you the advice you need? Full Review

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Review of

The Money Revolution by Anne Boden

4star.jpg Business and Finance

Money is changing. It might not be in the ways you think. We’re not suddenly getting a 3p or £3 coin (and have you ever even found a country that offers anything different to the 1, 2, 5 model?) We’re getting a lot more digital with payments, which seems to suit most people apart from charity collectors and the homeless on the street, but although this book has the subtitle that includes the word digital, it’s not really about this either. Instead, it's about the management of your finances, and how to take control. Full Review

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Review of

Financial Accounting Essentials You Always Wanted To Know: 4th Edition by Kalpesh Ashar

4star.jpg Business and Finance

Financial Accounting Essentials You Always Wanted to Know gives people without an accounting background who have risen in a company the knowledge to understand the accounts which show how the company is doing. The book begins by looking at why financial accounting systems are necessary, then moves on to give an excellent overview of the types of accounting systems which will be encountered and the terms used. We then look in detail at the balance sheet, the income statement and the statement of cash flows... Full Review

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Review of

Cost Accounting & Management Essentials You Always Wanted To Know by Vibrant Publishers

4.5star.jpg Business and Finance

I'm capable of drawing up a profit and loss account (income statement in the USA) and a balance sheet and I do so for my own business and for another organisation. The accounts give me broadly what I need: I know whether we're making a profit or a loss and I can look at the expenses and see what looks as though it could be trimmed back in future years. My problem was that the accounts didn't really give me any help in making decisions, which was why I turned to Cost Accounting and Management, part of Vibrant Publishers' Self-Learning and Management series... Full Review

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Review of

The Simple Act of Self-Publishing With Amazon: A Simple Step by Step Guide by Georgianne Landy-Kordis

4.5star.jpg Business and Finance

I frequently meet authors who are struggling to be published by the traditional houses, but when I suggest self-publishing they explain that they don't have the big bucks required to go down that road with Author Solutions or Matador or their like. I then ask if they've considered Kindle and the answer is, inevitably, that they wouldn't know where to start. I can empathise with that. Despite having used a computer for about thirty years, running most of my life and a website online, I'm still nervous when it comes to starting something new. I like someone to hold my hand as I go through it for the first time. That was why I was very interested when The Simple Act of Self Publishing With Amazon came across my desk... Full Review

Move on to Newest Children's Non-Fiction Reviews