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Christmas – the time of traditional trauma. You only have to think about the turkey for that – once upon a time it was leaving it sat on the downstairs loo to defrost overnight, and if that failed the hair-dryer shoved inside it treatment was your next best bet. Nowadays it's all having to make sure it's suitably free-range and organic – but not too organic that you can go and visit it, and get too friendly with it to want to eat it. Christmas, though, is of course also a time of great boons. It's cash in hand for a lot of plump people who can hire red suits and beards, it was always a godsend for postmen with all the thank-you letters to aunties you saw twice a decade that your parents made you write out in long-hand as a child, and as for the makers of Meltis Newberry Fruits – well, did they even try and sell them any other time of the year?

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