[[:Category:Jo Bird|Jo Bird]] (illustrator, designer and… errr.. .wall tattooist) had a lightbulb moment about positive thinking, self-improvement and success. The road to an improved self isn't linear in a 'change this thing and all will be fine' way; it's a web that connects and intersects several paths and subjects that can be summarised under three headings. All successful people (socially as much as professionally) know about self-awareness, personal development and emotional awareness. After having a shot at principles of self-improvement herself, Jo shares the fruit of her experience across a wealth of fields to make one heck of a self-help book.