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==Popular science==
__NOTOC__
{{newreview
|author=Paul Bloom
|title=How Pleasure Works: The New Science of Why We Like What We Like
|rating=5
|genre=Popular Science
|summary=How much would you pay for a jumper that used to belong to Brad Pitt? What about if I had it dry cleaned for you first? Chances are, if you were considering the first offer, you've just been put off somewhat. But why? The jumper hasn't changed, after all. Do you honestly and rationally, believe that dry cleaning would destroy some of Brad's 'essence', thus making the item less valuable?
|amazonuk=<amazonuk>1847921434</amazonuk>
}}
{{newreview
|author=John Farndon
