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Revision as of 18:55, 31 August 2010
, 18:55, 31 August 2010no edit summary
'''Read [[Features|new features]].'''
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{{newreview
|author=David Meerman Scott and Brian Halligan
|title=Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
|rating=4.5
|genre=Business and Finance
|summary='Marketing Lessons from the Grateful Dead' sounds like a gimmick, doesn't it? Or, if not a gimmick, then the lessons that you learn when you see how it shouldn't be done. Over the past few years I've read quite a few marketing books and I've generally come away with the thought that they weren't aimed at a business like Bookbag and required far too much control. We're not that sort of people! We want to enjoy Bookbag and we want other people to do the same and we're definitely not in the business of trying to pull in every penny that we can.
|amazonuk=<amazonuk>0470900520</amazonuk>
}}
{{newreview
|author=William Nicholson
