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Newest Business and Finance Reviews (view source)

Revision as of 08:34, 2 November 2013

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[[Category:New Reviews|Business and Finance]]
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{{newreview
|title=The Curve: From Freeloaders into Superfans: The Future of Business
|author=Nicholas Lovell
|rating=4.5
|genre=business and Finance
|summary=Back in the 20th century, companies tried to sell the same products to everyone for the same price, and needed to shift massive amounts of them if they wanted to make a lot of money. Today, there is the potential to get just as much money from customers by selling expensive items or services to a small number of big spenders. Of course, the trick is getting enough of these big spenders to discover what you're marketing in the first place - and one of the best ways to do that is by giving something away for free. But how do they then turn these freeloaders into superfans? Author and consultant Nicholas Lovell gives us an overview of the changing world, and advice on how to take advantage of it, in this fascinating book.
|amazonuk=<amazonuk>0670923834</amazonuk>
}}
 
{{newreview
|author=Scott Berkun
|summary=Clever title, eh? It's a conflation of ''austerity'', of which we must all be sick to the back teeth and ''prosperity'', which we'd all love. At a time when incomes are standing still (unless you're very lucky) but costs are going up all the time. For most people this means that it's the pleasurable parts of life - the treats - which get squeezed out, leaving a life that's dull and rather unrewarding. Lucy Tobin, personal finance editor of the London Evening Standard thinks differently. She's brought together hundreds of money-saving tips which might make that holiday possible - or suggests cheap or free trips in place of the holiday. There are also lots of ways in which you can raise extra money which don't involve a dodgy loan that will cost you more in interest than you borrowed in the first place. And, yes - there's all the information about credit cards, mortgages and budgeting that you need to set you on the right path.
|amazonuk=<amazonuk>1780877684</amazonuk>
}}
 
{{newreview
|author=Stuart Sterling, Brian Duddridge, Andrew Elliott, Michael Conway and Anna Payne
|title=Business Continuity For Dummies
|rating=4
|genre=Business and Finance
|summary=When you build a business you set off with unbridled enthusiasm and if you're lucky it does seem as though the Gods are flying along with and you holding your hands. But they have other calls on their time and at some point something will go wrong. It's inevitable. It might be something unforeseeable, something outside of your control, or an event which you really should have prepared for. In addition to growing this fledgling business you're now trying to troubleshoot, to second guess and eventually you stop moving forward and do little but worry about what can go wrong. There's a temptation to try and put it out of your mind: why give your nightmares an outing during the day? What you need is a plan - a structured, unthreatening way of looking at what can fail and how you would deal with it.
|amazonuk=<amazonuk>1118326830</amazonuk>
}}
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