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Newest Business and Finance Reviews (view source)

Revision as of 16:59, 21 March 2015

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[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author=Jacky Fitt
|title=How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting
|rating=4
|genre=Business and Finance
|summary=As a small business owner I know it's difficult - sometimes it feels impossible - to get your message out to your potential customers in a manner which is going to reward the effort which you put into it. Besides, how do you know who your potential customers are? How do you know how they would like to be approached? In fact, how are you going to get inside their head - and stay there? Jacky Fitt has written a comprehensive guide which takes you through what's needed and allows you to develop your own action plan for your business.
|amazonuk=<amazonuk>B00MXXQ5GU</amazonuk>
}}
{{newreview
|author=Gareth Murphy
|summary=A problem which will be common to most small businesses is finding the time to market yourself. You're small - you spend your time working to earn the money - that is (after all) why you're in business. You don't have the time to add on something which begins to seem like a whole new business in itself and you're probably not making the money which would allow you to employ someone to do it for you. Besides - ''where'' do you start? What's going to be worth your time and money? What should you avoid? How can you find out without wading through lots of theory and science and ''still'' be left wondering if this is the road you should be taking?
|amazonuk=<amazonuk>0857084402</amazonuk>
}}
{{newreview
|author=James Reed and Paul G Stoltz
|title=Put Your Mindset to Work: The One Asset You Really Need to Win and Keep the Job You Love
|rating=4
|genre=Business and Finance
|summary=It's well over a decade since I was involved in hiring staff for an employer but over the last seven years I've been active in bringing reviewers to Bookbag. Certain reactions stand out from both experiences. The first is that skills rarely matter: if they're important for the job I can usually teach or polish them. In fact ''well, this is how we did it at...'' can be a disadvantage not least because the temptation to throttle someone can become quite overwhelming on a bad day. Paper qualifications are not really that important either: for the most part the bare minimum will suffice and I've often found that the more highly-qualified applicants can find it quite difficult to adapt themselves to the job I'm offering. At the other end of the scale I've taken people on and after a while thought that if I had half a dozen people of this calibre I could send the rest home. What marks these people out is their attitude. Nowadays it's called mindset.
|amazonuk=<amazonuk>0241003547</amazonuk>
}}
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