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[[Category:Business and Finance|*]]
[[Category:New Reviews|Business and Finance]]__NOTOC__ <!-- Remove -->
{{newreview
|author=Jonathan Gabay
|title=Brand Psychology: Consumer Perceptions, Corporate Reputations
|rating=5
|genre=Business and Finance
|summary=Confession - I'm a bit of a brand geek. I do have some marketing work experience but that isn't the reason why I'm a bit of a brand geek. I think the attraction for me is that brands have, or in some cases, are, stories. I have always been fascinated by how and why people can relate to those stories, in the same way that I am fascinated by how anyone relates to any story! If you have any interest in the business of brands, this is a fascinating read and it delivers on far more fronts than just the business one.
|amazonuk=<amazonuk>0749471735</amazonuk>
}}
{{newreview
|author=Jacky Fitt
|summary=At about the turn of the century most people on the street where I live had a morning paper delivered and a good number also got an evening paper. The queue at the newsagent in the village would be out of the door each morning as people picked up a paper on their way to work. I can't remember when I last saw a newspaper boy (or girl) on their rounds and we only buy the weekend papers as an indulgence with a more leisurely breakfast. Times have changed - and there's no sign that the situation is likely to settle in the near future.
|amazonuk=<amazonuk>0749466510</amazonuk>
}}
