4 Simple Tips You Can Adopt For Engaging Prospects on Calls

You won't be able to keep your audience engaged and close more sales if you cannot satisfy your target audience through phone calls. Whether you have an in-house team or rely on a BPO to answer phone calls, keep in mind that your ROI will increase only if you follow the right practices. Improving the results you get as a business owner through phone calls is not difficult. Keep reading to find four tips that will help you make your calls more engaging for your target audience.

1 Engage People When On Hold

As a business owner, you might not be able to respond to all the calls you receive during busy hours. You won't be able to keep people waiting for their turn to talk to your customer support team if the “on hold” period is only silence.

You can use hold music to ensure that people stay on the call and wait for their turn. The music you use should be relevant to your branding efforts, so you can succeed in building a stronger connection with your target audience.

2 Don't Rush Through Your Calls

Most businesses think they need to keep the phone calls short, so the callers don't get bored, and the costs of operating a customer support service are minimal. On the surface, it seems that there's nothing wrong with providing short answers on calls. However, if you dig deeper, you can understand why it's better to keep people engaged on the phone for a longer time. Keep in mind that people who call your customer support are those who have set some time aside from their busy routine to learn about your offerings.

You don't want to give “close-ended” answers to these prospects who want to know more about your business. Make sure you keep the calls longer so the people who call you have all their questions answered properly.

3 Have a Great Tone

Remember that you are engaging with your audience through a “virtual” channel when you answer the call of your prospects. If the team member who answers the call comes across as “rude” on the phone, you won't be able to build a positive image of your business.

This is why you need to be very careful about the tone of your representatives on the phone. Train your employees to be more polite and humble on the phone so people can open up about their questions.

4 Avoid Using Fake Statements

There's no denying that you have to make phone calls longer to keep your prospects engaged. However, when adopting this approach, you have to be very careful about your choice of words. It won't be good for you as a business owner if you start providing fake answers to the questions. Train your employees that they have to be very specific about the terms they use. It's better to provide a script to your customer support representatives so they don't speak about anything that can be used against your business.