Choosing Shopify Plus for Your Ecommerce Business

Ecommerce businesses today face a myriad of challenges - from managing surges in traffic to handling complex tasks, all while attempting to build a scalable brand. Shopify Plus has emerged as an attractive solution that caters to these needs. As official partners of Shopify Plus development, DigitalSuits brings its expertise to the table, helping businesses understand and leverage the benefits of this platform.

Understanding Shopify Plus

Shopify Plus is a robust, fully-hosted ecommerce platform, designed specifically for high-volume merchants and larger brands. This platform, launched in 2014, was developed with the intention of rivalling other enterprise ecommerce platforms like Magento and Volusion. It offers a host of benefits, from cost-effectiveness to a superior user experience, that have wooed many big brands to migrate from other platforms.

Comparing Shopify and Shopify Plus

The standard Shopify platform is ideal for small-to-medium-sized businesses, whereas Shopify Plus is best suited to larger, enterprise-level companies. While the fundamental services of both are similar, Shopify Plus offers more advanced features and functionalities.

The dashboard, editor, and support centre are accessible across both platforms. However, Shopify Plus offers more control over store setup and customisation, enabling precise configuration of rates based on cart contents, customer tags, or minimum order value.

The Benefits of Shopify Plus

To delve deeper into the advantages of Shopify Plus, let's explore several key aspects:

• Design Flexibility
• Ecommerce Features
• Analytics
• Support
• Pricing and Transaction Fees

Design Flexibility

Both Shopify and Shopify Plus offer more than 60 themes for designing your ecommerce store. Premium themes are also available, designed specifically for Shopify Plus by developers like Out of the Sandbox* and Pixel Union. These themes, priced between $200 and $500, can be purchased through their respective websites.

Users can also customise their theme appearance using Shopify's theme language, Liquid. Shopify Plus users have the additional advantage of a dedicated launch manager who helps integrate their existing site into Shopify and customise their Shopify theme.

Ecommerce Features

The real advantage of Shopify Plus becomes evident when comparing the ecommerce features of both platforms. Features such as multi-channel integration and abandoned cart recovery are available on both platforms. However, Shopify Plus also offers exclusive features like Shopify Flow and the Script Editor, which enable a higher degree of customisation and automation.

Analytics

Data analytics is crucial to the success of an ecommerce business. Shopify provides a user-friendly analytics dashboard, but Shopify Plus goes a step further by partnering with leading analytics companies like Glew and Looker. These integrations offer Shopify Plus users expert insights and in-depth data reports that aid in smarter business decisions.

Support

While Shopify is known for its excellent 24/7 customer support, Shopify Plus offers an even higher level of service with dedicated, personal support. Shopify Plus users have access to a dedicated launch manager and the merchant success program, designed to ensure the success of their ecommerce business.

Pricing and Transaction Fees

The standard Shopify platform offers three pricing plans - Basic Shopify, Shopify, and Advanced Shopify - priced at $29, $79, and $299 per month respectively. Shopify Plus, on the other hand, requires a custom quote based on factors like business model, monthly turnover, and marketing needs. The transaction fees on both platforms are similar, ranging between 1-2% + 30¢ per transaction.

Switching to Shopify Plus

If your goal is to grow your business into a large-scale enterprise, Shopify Plus is a worthy consideration. Its features such as fast, reliable website performance, automation of tasks, and reduction in maintenance and transaction fees enable you to focus on strategic tasks and grow your brand.

And when it comes to expert help with shopify plus development, shopify plus experts at DigitalSuits are here to bring your vision to life. Contact us to discuss shopify plus advantages and how you can upgrade to shopify plus.